First Rescue Coaching & Provides (“First Rescue”), a UK main on-line retailer of defibrillators, has been offered to Secure Lifetime of Stockholm.

Based in 2003, First Rescue presents a sizeable collection of automated exterior defibrillators (AEDs) from all main producers, together with quite a lot of related merchandise, CPR coaching gear and coaching programs.

Working from Moor Lane, South Duffield, First Rescue owns the e-commerce web site defibwarehouse.co.uk, one of many largest websites within the UK promoting AEDs.

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Secure Life is a Stockholm-based supplier of life-saving options with portfolio firms throughout Europe and North America.

With 24 acquisitions since 2019, the corporate continues to cement its place because the market-leading supplier of AEDs in North America and Europe.

The brand new add-on within the UK with First Rescue strengthens Secure Life’s e-commerce presence out there and the mixture will create the most important AED supplier within the UK.

Craig Ward, Founder and CEO at First Rescue, stated: “We’re excited to be a part of the worldwide chief in AEDs. First Rescue has a vivid future with Secure Life and we stay up for serving to save much more lives within the UK.”

Jimmy Eriksson, CEO of Secure Life, added: “We’re thrilled to welcome First Rescue to Secure Life. The acquisition not solely enhances our footprint within the UK market but in addition broadens our vary of choices, enabling us to supply complete options to our valued prospects.”

Jay Singh, finance director of Lancashire-based enterprise gross sales advisors, KBS Company, who oversaw the deal, believes Secure Life is a “pure dwelling” for First Rescue and that the enterprise will go from power to power underneath its new possession.

Jay stated: “The shareholders have constructed a wonderful enterprise and fame within the market. Turning into a part of the Secure Life Group permits the enterprise to consolidate its place within the UK market with a world chief within the AED trade.

“We acquired vital curiosity within the firm, however Secure Life was a pure dwelling for the enterprise. It was a pleasure to work with the shareholders and we’re assured the enterprise will proceed to be an important success.”