Sustainable style start-up, Ellena Gall of Gaia Clothes has received an revolutionary pitch competitors held in probably the most uncommon circumstances.

To have fun the launch of the HONOR Magic V2, the world’s lightest foldable smartphone, HONOR created the “World’s Lightest Boardroom”, hosted by Made In Chelsea star Spencer Matthews. Floating over London in a sizzling air balloon, the CleanCo founder heard pitches from three entrepreneurs, who took half for the possibility to win £8,000 and the brand new Magic V2, a foldable smartphone crafted for the productiveness hungry.

After its analysis revealed that 58% of entrepreneurs depend on a aspect hustle for monetary assist, HONOR launched the “World’s Lightest Boardroom” to assist UK small enterprise homeowners in getting their companies off the bottom. The sky-high founders who pitched to Matthews included:

• Simon Cooper – founding father of sustainable transportation firm Eezy Bike

• Keelan Waldock – founding father of dwelling supply brownie service BWOWnies

• Ellena Gall – founding father of sustainable and reversible clothes model Gaia Clothes

Not for these with a concern of heights, the budding enterprise homeowners introduced pre-prepared elevator pitches on the HONOR Magic V2 foldable smartphone. After this nail-biting aggressive pitch, Matthews selected Gaia Clothes to take dwelling the HONOR prize fund and tech bundle, calling out her ethos and cool-headedness as key elements in his resolution. The runners-up had been awarded a brand new HONOR Pad 9 pill every.

Matthews stated: “I do know what it takes to begin and run a profitable enterprise, and was searching for these qualities within the winner as we speak. El’s fearlessness and starvation for change received me over – she’s a improbable instance of what UK small companies have to supply. I can’t wait to see the place she goes subsequent with the assist of the HONOR prize cash and tech.”

Ellena Gall knew she needed to alter the way forward for garment consumption and assist customers battle quick style. From her spare bed room Gall began her small enterprise Gaia Clothes, all whereas within the 2021 nationwide lockdown. Primarily based in Norwich, the sluggish style model has grown right into a thriving small enterprise that ships worldwide. Gaia Clothes is understood for its timeless and reversible garments. Serving to to forestall textile waste by designing made-to-order items that use pure materials and creating reasonably priced style in favour of the planet.

Competitors winner Ellena stated: “Pitching in a sizzling air balloon was definitely a primary, however I’m thrilled that Gaia Clothes was chosen because the winner of the “World’s Lightest Boardroom”. The HONOR expertise will assist me run my enterprise remotely, and I’ll be utilizing the cash to develop my strains and take Gaia Clothes to new heights. I’m so grateful to HONOR and Spencer for supporting a small enterprise like mine, and I can’t anticipate what comes subsequent.”